Principles of Internet Marketing
By SteveD on January 30th, 2010
Product Description
This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don’t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization’s marketing strategy…. More >>
Principles of Internet Marketing
Tags: Internet, Marketing, Principles
This book really helped me understand some of the more difficult subjects of internet marketing.
Rating: 5 / 5
This textbook is required for my E-commerce class. From cover to cover, this little dynamo is just under 1″ thick and cost about at the bookstore (about per page.) Other than the price, the book seems pretty good. The book provides a comparison of the internet to other industries which had uncertain futures, such as radio and electricity and how those industries grew. It also analyzes the some of ways companies are using the internet to reduce costs. In addition, the book explains some of the ways companies are using the internet to create a competitive advantage.
Rating: 4 / 5
I use this book for my classes in eBusiness & Supply Chain Management and the students are impressed about the richness of the book
Rating: 4 / 5
This is a classic. One of the most serious earlier works on the topic. Professor Hanson brought a very solid theoretical framework to Web marketing. The book came at a time when we finally all wanted to get more rigouros with the “New Economy”. I perused it again recently for a seminar I am giving, and it is still an excellent reference book. I would give four stars to an updated edition. I don’t know if they are planning it.
Rating: 3 / 5
This is a great book on internet marketing. Unlike many other books on similar subjects I have read , I found this book most practical – and closest to the need in the real business world ! Lots of very interesting case studies in it, and most important of all, the book contains a lot of very useful and updated researches and statistics that confirms a lot of beliefs ( and clear lots of doubts) I have had in my job. Don’t be put-off by the title of the book ” Principles of Internet marketing” – they are not pure academic / classroom-type “principles”, they are very applicable to the real business world ! If you are working in the internet marketing area, or if you plan to enter this field, don’t miss this book !!!
Rating: 5 / 5